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Fruta's founder Salvador Cruz was born and raised in Mexico.  Growing up he always loved the tastes of the local ice cream flavors on almost every corner.  All the exotic fruits and flavors he tasted as a child have molded what his business is today.


After 20 years of working in the cabinetry business, the recession hit hard in 2009.  He decided it was time to try something else.  Something that he enjoys doing everyday, something that puts smiles on people's faces and is especially exciting for children.  Since starting, he has continued to improve his product into what you taste in our stores today - fresh high quality ice cream.  


Starting in 2010 in Santa Rosa, California, Fruta now has 4 locations throughout Sonoma County.  After two successful years at our Stony Point store we opened our second location in Petaluma, California.  In 2014 Fruta opened its third location in the Rincon valley neighborhood of Santa Rosa.  Fruta's fourth and most recent location opened its doors in July 2018 in the Rosewood Village Shopping Center on the corner of Marlow Road and Piner Road in Santa Rosa, CA.

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Fruta is an all natural artisan ice cream shop.  Meaning our products have no preservatives or additives and have absolutely no artificial flavoring.  Our stores have 36 original flavors of ice cream, yogurts and sorbets from traditional family recipes.  Most flavors we also offer as a fruit or ice cream bar (paleta).  Some of our most popular flavors are pineapple coconut, strawberry, tequila and salted caramel.


All of our products are made daily in our production facility in Petaluma, CA using quality cream and ingredients.  We strive for quality by taking the extra steps to ensure that we are using the highest quality fruits on the market imported from all over the world.  

Our fruit bars and ice cream bars are always fresh!  Our pico de gallo bar is one of our most popular (mango, cucumber, jicama, orange juice, salt and chile powder).

We offer more than ice cream!

With items such as Bionicos, Mangonadas, Fruit Cocktails and Smoothies, Fruta can be your healthier snack as well!  Our most popular item, the Bionico, is chilled cream poured over fresh fruit, topped with granola, coconut, raisins and strawberries - it's delicious! 


Our fruit drinks, also known as aguas frescas, go great with an ice cream or specialty item.  We offer flavors such as strawberry, pineapple, lime, horchata, oatmeal, guanabana, tamarindo, fruta and alfalfa. Come enjoy a refreshing fruit drink today!

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